WHAT, WHY & HOW
About usIdea Futuri is the parent business of several brands, all of which aim to deliver distinct goods and services with improved value to the market.
Our brands deliver functional, high-quality services & products paired with innovation and design. Their goal is to provide a better solution to time-relevant problems than the existing market offer. With “better” we mainly aim at the many factors that make a product viable in the 21st century.
The products of IF brands are designed to be innovative and destined to ease up the consumers’ average daily life. In all our operations, IF is highly concerned about the environment and its inhabitants. We try to give back by providing a more people & nature-friendly alternative to the market. Our company’s goods and services aren’t made with the intention of making the most money possible; instead, we use different measures to have an influence that goes above and beyond the norm for the benefit of all people and all future generations.
“If you want to teach people a new way of thinking, don’t bother trying to teach them. Instead, give them a tool, the use of which will lead to new ways of thinking.”
― Richard Buckminster Fuller