Step by step
Start with a dream…
Then, imagine a bigger dream.

About
Idea Futuri
Learn more
about our company
Idea Futuri is a Luxembourg-based parent company that builds and operates independent brands. We turn strong ideas into real products and services through disciplined execution, high design standards, and responsible decision-making. We believe progress happens when aesthetics and function reinforce each other, and when quality is non-negotiable. The result is work people trust, use repeatedly, and feel good supporting.

Why we
exist
One idea alone can’t save the world. But the right ideas, built with care, can move things forward. That is what we do, step by step, from idea to reality.

What we
do
We launch and run independent brands end-to-end: defining the offer, building the customer experience, and creating the operational backbone so each project can grow sustainably.

Tomorrow
is today
We don’t work only for ourselves. We work for the future generations who will walk this planet, for every life yet to be born. Every choice we make today shapes the world they inherit, so let’s make the right choices, together, today.

From idea to reality, step by step you will get there.
Jean-Philippe Kraus,
Founder & CEO of Idea Futuri
Be the change you want to see in the world.
Mahatma Gandhi,
Activist, Philosopher & Leader of the Indian Independence Movement
A journey of a thousand miles begins with a single step.
Tao Te Ching,
Taoist Philosophy & Foundational Taoist Wisdom Text
Where the spirit does not work with the hand, there is no art.
Leonardo da Vinci,
Artist, Inventor, Engineer, Visionary & Renaissance Genius
When working on a problem, I never think about beauty; I think only of how to solve the problem. But when I have finished, if the solution is not beautiful, I know that it is wrong.
Richard Buckminster Fuller,
Architect, Inventor, Philosopher & Futurist





New Ideas
& potential future brands
Based in Luxembourg
The heart of the EU & Europe
Priority
Nature & Humanity. Forever.
Independent
Freedom has no price




