Idea Futuri

Modern, easy-to-manage websites with clean UX, fast performance, and creative branding, built as flexible foundations you can update and grow over time.

Modern websites with creative branding for SMEs

Helping new projects and offline businesses build an online presence they can understand, manage, and grow.

Idea Futuri
E-Commerce
Idea Futuri
Multilingual sites
Idea Futuri
Engaging content
Idea Futuri
Tailored design
Idea Futuri
For SMEs

The solution that became a problem: Disposable masks

Disposable masks became the quick fix in an uncertain time. Rules changed often, guidance differed by country, and public opinion was deeply split. Single-use masks were a cheap convenience, but costly in the long run: constant repurchasing, inconsistent quality, and massive amounts of waste. Most people didn’t enjoy wearing them, and no one liked seeing them end up in nature, streams, and forests.

Replace single-use with reusable masks
Make a comfortable mask people will like to wear
Machine-washable at high temperatures for maximum hygiene
Unique designs to stand out from the monotonous blue masks

Our solution: Reusable masks with custom design

At first, the idea was to create skin-toned masks in a wide range of shades — inspired by the Black Lives Matter movement prominent at the time, promoting diversity, and helping masks visually “disappear” in public spaces. That’s where the name MASKIN came from: mask + skin. But the consumer market quickly became saturated, and sentiment was clear — most people didn’t want to spend money on masks. So we pivoted to businesses, who were required to provide masks due to government regulations. For these clients, we offered custom designs that strengthened their branding and gave employees a higher-quality, more comfortable alternative to existing options.

Years in business
Satisfied customers
Hours of experience

Meet our clients

More about wedesign

Market

Little Luxembourg

The pandemic shook markets and supply chains across the globe. Overnight, companies and governments had to adapt, scaling protection fast while navigating uncertainty.

Idea Futuri

Strategy

Digitalize SMEs

Selling to consumers quickly became saturated, as cheap masks flooded the market. From global brands like Nike to the grandma next door with a sewing machine, everyone was offering the same thing: a mask. Businesses, however, often struggled to procure reliable local supply at scale, and that’s where MASKIN filled the niche, standing out with higher quality and custom designs.

Idea Futuri

Operation

Design & Consulting

Changing regulations and shifting consumer sentiment were the hardest parts. But we kept moving by delighting customers of all sizes with custom designs, and the best proof came from the feedback: employees actually enjoyed wearing them. It helped us push through months of uncertainty, when we never knew if we’d still be in business a few months later.

Idea Futuri

Results

Beautiful online presences

We sold over 10,000 masks, helping prevent 100,000s of disposable masks from ending up in the trash. For every mask sold, we planted a tree, so we can all breathe a little freer, for longer.

View trees
Idea Futuri

Market

Little Luxembourg

The pandemic shook markets and supply chains across the globe. Overnight, companies and governments had to adapt, scaling protection fast while navigating uncertainty.

Idea Futuri

Strategy

Digitalize SMEs

Selling to consumers quickly became saturated, as cheap masks flooded the market. From global brands like Nike to the grandma next door with a sewing machine, everyone was offering the same thing: a mask. Businesses, however, often struggled to procure reliable local supply at scale, and that’s where MASKIN filled the niche, standing out with higher quality and custom designs.

Idea Futuri

Operation

Design & Consulting

Changing regulations and shifting consumer sentiment were the hardest parts. But we kept moving by delighting customers of all sizes with custom designs, and the best proof came from the feedback: employees actually enjoyed wearing them. It helped us push through months of uncertainty, when we never knew if we’d still be in business a few months later.

Idea Futuri

Results

Beautiful online presences

We sold over 10,000 masks, helping prevent 100,000s of disposable masks from ending up in the trash. For every mask sold, we planted a tree, so we can all breathe a little freer, for longer.

View trees
Idea Futuri

Creative & unique webdesign that stands out

MASKIN is not in operation anymore

The pandemic found its end and so did the use of masks for the general public.

Key Takeaways

Outcomes
Offering a mask people actually like wearing
Reducing waste from disposable masks
Design vs Anonymity
1000s of trees planted
Navigating a highly complex regulatory environment
Obstacles
International supply chain disruptions
Constantly changing regulations
Consumer uncertainty
Strong public opinion on masks
Medical grade mask requirements